What We Do
Accurate accounting is the foundation of every successful business.
Investing in organized, reliable financial systems supports long term growth, sustained success, and overall stability.
We don’t just deliver timely and precise financial reports , we help you understand what the numbers mean so you can make confident, informed decisions.
Organize
After gathering all of your information we will organize it in one place for easy accss and reference.
Analyze
MMost firms stop at simply organizing your financial records. We go beyond that by reviewing your numbers to identify areas where you can reduce costs and uncover opportunities to improve and drive growth.
About Us
We are experienced finance professionals providing Bookkeeping, Controller and CFO-level support for growing businesses that need more than a bookkeeper but aren’t ready for a full-time executive.
Our team brings an average of 10+ years of experience across accounting, controllership, and financial leadership. We’ve worked with businesses at every stage from early growth to established operations helping owners gain clarity and confidence in their numbers.
You’re not just getting reports.
You’re getting a financial partner.
- Controller-level financial management
- CFO-level forecasting, budgeting, and advisory
- Advanced accounting and financial strategy experience
Our Services
TrueLedger Advisors delivers end-to-end financial support from day-to-day bookkeeping to high-level CFO advisory designed to scale with your business.
Core Bookkeeping Services
- Proper income and expense categorization
- Bank, credit card, loan, and payroll reconciliations
- Customized chart of accounts tailored to your business
- Dedicated bookkeeping portal
- Monthly financial statements delivered
Controller Services
- Monthly review of financial statements
- Budget vs. actual reporting
- Practice-area and matter-level profitability overview
- Accounts Payable and Accounts Receivable support
- Monthly or bi-monthly financial review meetings
Fractional CFO Services
- KPI dashboards & executive reporting
- Rolling 6–12 month cash flow forecasts
- Pricing, realization, and profitability analysis
- Scenario planning (hiring, expansion, restructuring)
- Practice-area and client profitability analysis
- Monthly leadership strategy meetings
- Financial planning and goal setting
Testimonials
Hear what people are saying about us!
TrueLedger Advisors helped get our company on track late in the year, and with their help we were able to submit our taxes right on time!
Saul Casterich
Ceo & Founder
As a freelancer, I had no clue how to account for any of my income or expenses. TrueLedger Advisors was the MVP and worked within our tight budget!
Sara Willon
Freelancer
When it comes to bookkeeping, I simply didn't have enough hours in the day to take care of it. South Shore's team saved me hundreds of hours.
Jena Karlis
Store Owner
Meet Our Founder
Steven Cronin
Founder & Managing Director
Steven Cronin founded TrueLedger Advisors to help growing businesses move beyond basic accounting and gain access to real financial leadership.
As a third-generation small business owner, Steven understands the challenges entrepreneurs face balancing growth, cash flow, and decision-making with limited financial visibility. He brings a strong foundation in accounting and business management, paired with hands-on experience supporting businesses as a fractional CFO.
Steven holds a Bachelor’s degree in Business Management with a concentration in Accounting and works closely with clients to provide clear reporting, strategic insight, and financial guidance that drives confident decisions and long-term success.
Outside of work, Steven is a NYC firefighter and lifelong hockey player, roles that reflect the discipline, leadership, and accountability he brings to every client relationship.
Why Choose Us
Dedicated Financial Partner
We don’t disappear after closing the books. You get ongoing access to a team that understands your business and supports your goals.
Strategic & Affordable
We deliver CFO-level insight at a fraction of the cost of a full-time hire, giving you senior financial expertise without the overhead.
Contact
Contact us today for a free consultation